Everyone in this industry has heard of Santa Monica’s Muscle Beach as it’s famously been a workout area for the likes of Arnold Schwarzenegger, Lou Ferrigno and World Gym’s founder, Joe Gold. Gold was one of the original gang leaders of Muscle Beach which was and remains a place where fitness and celebrity have always had a special bond – Schwarzenegger, Ferringo and The Blond Bomber, Dave Draper, all having great Hollywood careers as well as being hits in the bodybuilding field.


World Gym was founded in 1976 by professional bodybuilder, Joe Gold. Gold first gained an interest in bodybuilding after seeing his sister-in-law’s inventive design for strengthening her arms, which involved a broom handle with a full bucket attached to each end. Gold and his brother Robert then started to build their own lifting equipment from materials that they got from the local scrap yard.

As a professional bodybuilder, Gold auditioned to tour with Mae West’s revue, was successful and consequently toured the entire country. He was also an extra in two films – both in 1956 – Around the World in 80 Days and The Ten Commandments.

1965 saw the opening of Gold’s first gym, Gold’s Gym in Venice California and it quickly became the place to be for bodybuilders in the area – mainly because of the sarcastic encouragement that Gold gave to everyone who trained there. One of the devoted Gold’s Gym attendees was Arnold Schwarzenegger, who started to use the gym almost as soon as he arrived in the US.

Joe Gold not only opened a gym chain, he also designed the equipment that went into them. This completely revolutionised the sport with exercise becoming much easier as his machines were gradually introduced. In 1970 the Gold’s Gym chain was sold and in 1977 World Gym was opened and the chain was still owned by Gold when he died in 2004.

World Gym is a huge brand that is recognised internationally with over 200 franchises around the world including in Australia, India, Russia, Egypt, Mexico and Canada.


Now it’s not easy to get hold of real World Gym products in the UK so we’re extremely pleased to be one of the only approved UK suppliers. Our World Gym collection includes the classic stringer vests, sleeveless tops, T-shirts, sweatshirts, hoodies and accessories, including a variety of caps and beanies.

World Gym products are intended for athletes of all abilities shapes and sizes which is why they offer such a great range of clothing, so that everyone can be part of one of the most successful fitness brands in the world today.